The Internet Can’t Decide If SKIMS’ Faux Fur Hair Thong Is a Hit or Miss

Kim Kardashian’s SKIMS “Faux Hair” Thongs Sell Out After Sparking Online Debate

Kim Kardashian has once again proved that SKIMS knows how to make headlines and move product. The brand’s latest drop, the Faux Hair Micro String Thong, sent the internet into a frenzy this week after revealing an unexpected design twist, tiny thongs adorned with faux pubic hair.

The collection, “The Ultimate Bush,” features 12 variations across different shades and textures, ranging from blonde to black, and available in curly or straight finishes. It’s part fashion statement, part social experiment and it sold out almost instantly.

The SKIMS team launched the product with a short reel on Kim Kardashian’s Instagram, showing the $32 thongs styled on mannequins with the same clean, minimalist branding the company is known for.

Social media reacted fast. TikTok and X (formerly Twitter) filled with memes, jokes, and think pieces within hours. Some fans called it “hilarious genius,” praising SKIMS for using humor and creativity to challenge beauty norms. Others were less impressed, calling it unnecessary or absurd.

Still, the conversation didn’t slow sales. Within hours, all 12 versions of the Faux Hair Micro String Thong were marked sold out on the SKIMS website. Fans who missed out can now join the official waitlist to be notified when the collection returns. Based on the buzz, it likely will.

Body hair has long been a taboo in mainstream fashion. The “Faux Hair” thongs play directly with that tension, blending humor, femininity, and self-expression into something that’s both uncomfortable and oddly refreshing.

For some, it’s a wink at the double standards women face when it comes to grooming. For others, it’s proof that SKIMS knows exactly how to turn controversy into commerce.

The Faux Hair Micro String Thong is currently sold out, but you can join the waitlist now at SKIMS.com for updates on restocks.

Whether you think it’s a statement or a stunt, SKIMS continues to lead the conversation around modern femininity, beauty standards, and what fashion can represent. The Faux Hair Micro String Thong might not be for everyone, but it’s proof that Kim Kardashian has mastered the art of turning shock into sold out.